The Hispanic population is facing an unprecedented growth within the United States, with a population projected to reach more than 30 percent of the U.S. population by 2050. They also have tremendous buying power, estimated to reach $1.6 trillion by 2015, and are highly engaged, connecting with mobile devices, social media and the Internet. While most U.S. Hispanics speak Spanish at home, most school-age kids are fluent in English. All of this has created an exciting shift in the U.S., as marketers across the country have literally begun to adjust investments in order to invest more heavily in this segment.
Our bilingual experts will be able to focus on attracting the Hispanic community in creative ways (even help your company expand internationally) by creating content and using attractive marketing campaigns that will reach out to this segment of the population at whichever stage they are in the buying cycle.